Dr David Wong

Adjunct Senior Lecturer

BCom(WAust), BEng(WAust), MBA(Murdoch), PhD(Curtin), AMAMI, AIMM, FAMS, CPM 

Email: david.wong@nd.edu.au
Phone: 9433 0905

  • Biography

    Dr David Wong’s research revolves around topics in innovation and the diffusion of technology, service quality, electronic modes of delivery, and emotional value in the banking and higher education sectors. Dr Wong has been invited as a reviewer for many journals and conferences, including the Journal of Business Research, and as keynote speaker at a number of teaching and learning forums on Web 2.0, blended learning and other pedagogical issues. He has served on the editorial board of the Journal for Advancement of Marketing Education, and has been guest co-editor for Asia Pacific Journal of Marketing and Logistics (Special Issue on Marketing Education).

    Dr Wong is also respected for his expertise in Financial Services Marketing, and a regular contributor to the International Journal of Bank Marketing; with his recent research papers in the journal attracting over 200 citations to date. In 2013, he was awarded the honour of being one of the “Top 25 Australian Authors for 2013” by Emerald Publishing Group for his paper published in Marketing Intelligence and Planning. He has consulted in a large number commercial market research projects for both the profit and not-for-profit sectors, and is an Associate of the Australian Marketing Institute, a Certified Practising Marketer, and a Fellow of The Academy of Marketing Science.

  • Teaching areas

    Dr Wong has lectured in a wide variety of units at both the undergraduate and postgraduate levels. He has also lectured extensively in programs across various international locations including University of Hong Kong (Hong Kong, China), Hong Kong Management Association (HKMA) (Hong Kong, China), Marketing Institute of Singapore (Singapore), Curtin Singapore (Singapore), Curtin Sydney (Sydney, Australia), INTI Education Group - Laureate International Universities (Kuala Lumpur and Penang, Malaysia), and managed programs across locations such as Curtin Sarawak (Miri, East Malaysia), Charles Telfair Institute (Mauritius), Ukrida Penabur International (Jakarta, Indonesia), among others in the region.

  • Research expertise and supervision

    Dr Wong is passionate about research constructs pertaining to the use of high technology and consumer emotional engagement in the banking and higher education sectors.

    He is dedicated to the supervision of PhD students, and is focussed on publishing with his research students.

    PhD Supervision

    • Patria Laksamana (PhD, 2009 - 2012). Thesis title: “Customer Retention and Cross-buying in Premium Banking Services: The Roles of Switching Costs and Interaction Quality”. Curtin University, Australia.
    • Bradley Turner (PhD, 2010 - 2014). Thesis title: “The Effect of Religiosity and Incentives on Consumers' Willingness to Donate Organs Posthumously”. Curtin University, Australia.
    • Claire Loh (PhD, 2012 - 2014). Thesis title: “The Impact of Emotional Value within the Student-University Relationship”. Curtin University, Australia.

    Dr Wong had also been invited to act as external examiner for a number of PhDs, and have also supervised to completion over 10 research projects at the Masters by Research and Honours levels. His honours students have all successfully graduated with First Class Honours.

  • Journal articles and proceedings

    Current Projects/Journal Articles Under Review

    • Ali Quazi, Russel Kingshott, David Wong, Md Abu Saleh, Sanjaya Gaur. "Is Relationship Marketing Redundant? An Appraisal of Its Life Cycle Discourse" (Under review at Journal of the Academy of Marketing Science)
    • David Wong and Russel Kingshott. “Psychological Contracts and Relational Norms in Student-University Relationships: New Perspectives from Social Exchange Theory."

    Journal Articles - Published

    • Loh, C., D. H. Wong, R. P. Kingshott, and A. Quazi. 2016. "Re-examining students’ perception of E-learning: An Australian perspective" International Journal of Educational Management 30(1): 129-139.
    • Wong, D. H., M. T. Goi, and C. L. Goi. 2014. “Constructing a brand identity scale for higher education institutions.” Journal of Marketing for Higher Education 24 (1): 56-87.
    • Laksamana, P., D. H. Wong, R. P. Kingshott, and F. Muchtar. 2013. "The role of interaction quality and switching costs in premium banking services." Marketing Intelligence & Planning 31 (3): 229 – 249. *This paper awarded its authors into the Emerald Publishing Group honorary list of “Top 25 Australian Authors for 2013”.
    • Quintal, V. A. and D. H. Wong. 2012. "Guest editorial special issue: Marketing challenges for higher education", Asia Pacific Journal of Marketing and Logistics 24 (5): -.
    • Wong, D. H. 2012. “Reflections on student-university interactions for next generation learning.” Asia Pacific Journal of Marketing and Logistics 24 (2): 328-342.
    • Muchtar, F., R. P. Kingshott, D. H. Wong, and P. Laksamana. 2012. “A purchase intention model for foreign banks within Indonesia.” International Journal of Bank Marketing 30 (6): 452-464.
    • Wong, D. H., K. Yap, B. Turner, and N. Rexha. 2011. “Predicting the diffusion pattern of internet-based communication applications using bass model parameter estimates for email.” Journal of Internet Business 9: 26-50.
    • Yap, K., D. H. Wong, C. Loh, and R. Bak. 2010. “Offline and online banking - where to draw the line when building trust in e-banking.” International Journal of Bank Marketing 28 (1): 27-46.
    • Wong, D. H., C. Loh, K. Yap, and R. Bak. 2009. “To trust or not to trust: the consumer’s dilemma with e-banking.” Journal of Internet Business 6: 1-27.
    • Wong, D. H., N. Rexha, and I. Y. Phau. 2008. “Re-examining traditional service quality in an e-banking era.” International Journal of Bank Marketing 26 (7): 526-545.
  • Conference papers

    Referreed Conference Publications

    • Loh, C., R. P. Kingshott, and D. H. Wong. 2012. “Attitudes Towards E-Learning (Version 2.X): What Do Students Think Now?.” In Australian and New Zealand Marketing Academy Conference, Dec 3, 2012, Adelaide, South Australia: Australian and New Zealand Marketing Academy.
    • Pickering, P., R. P. Kingshott, and D. H. Wong. 2012. “Border-busting microenterprises: handshakes and eye contact, not headshakes and binding contracts, the keys to stellar growth.” In 2012 Global Marketing Conference, Jul 19, 2012, Korea: Korean Scholars of Marketing Science (KSMS).
    • Wong, D. H., R. P. Kingshott, and C. Loh. 2012. “E-learning and Web 2.0: a value creation perspective for global engagement.” In 2012 Global Marketing Conference, Jul 19, 2012, Korea: Korean Scholars of Marketing Science (KSMS).
    • Loh, C., D. H. Wong, and R. P. Kingshott. 2012. “The impact of student engagement within a university setting: a social exchange perspective.” In 2012 Global Marketing Conference, Jul 19, 2012, Korea: Korean Scholars of Marketing Science (KSMS).
    • Laksamana, P., D. H. Wong, R. P. Kingshott, and F. Muchtar. 2012. “Trust and Retention in Premium Banking Services: Does Switching Costs Matter?.” In Australian and New Zealand Marketing Academy Conference, Dec 3, 2012, Adelaide, South Australia: Australian and New Zealand Marketing Academy.
    • Wong, David, Kenneth Yap, Bradley Turner, and Janine Wong, “The influence of classroom environment and approaches to learning in achieving outcomes in marketing education.” Australian and New Zealand Marketing Academy conference, Australia: Australian and New Zealand Marketing Academy, 2011.
    • Laksamana, Patria, David Wong, Russel Kingshott, and Fatimah Muchtar. “Switching costs and social bonds in a blended bank service environment.” Australian and New Zealand Marketing Academy conference, Australia: Australian and New Zealand Marketing Academy, 2011.
    • Loh, Claire, Russel Kingshott, and David Wong, “Value creation in the student-university relationship in the digital age.” Australian and New Zealand Marketing Academy conference, Australia: Australian and New Zealand Marketing Academy, 2011.
    • Muchtar, Fatimah, Russel Kingshott, David Wong, and Patria Laksamana. " A Conceptual Model of Purchase Intentions in Banking Based on Utility Theory.” Australian and New Zealand Marketing Academy conference, Australia: Australian and New Zealand Marketing Academy, 2011.
    • Wong, David, Kenneth Yap, Bradley Turner, and Janine Wong, “To vote or not to vote is not the question: a qualitative investigation of voter behaviour in Australia’s compulsory political voting system.” Australian and New Zealand Marketing Academy conference, Australia: Australian and New Zealand Marketing Academy, 2011.
    • Muchtar, Fatimah, Russel Kingshott, David Wong, and Patria Laksamana. "Constructing a purchase intention model for foreign banks operating within Indonesia: the impact of country of origin.” Australian and New Zealand Marketing Academy conference, Australia: Australian and New Zealand Marketing Academy, 2011.
    • Ramaseshan, B., David Wong, and Bradley Turner. “Striking the right chord with organ donation.” AMA Summer Marketing Educators' Conference, USA: American Marketing Association, 2011.
    • Laksamana, Patria, David Wong, Russel Kingshott, and Fatimah Muchtar. "Key issues for bank-customer commitment and trust in an e-banking era." In Proceedings of the international conference on innovation and management, edited by C. K. Farn, Malaysia: Electronic Business Management Society, 2011.
    • Muchtar, Fatimah, Russel Kingshott, David Wong, and Patria Laksamana. "Constructing purchase intention model for foreign banks operating within Indonesia." In Proceedings of the international conference on innovation and management, edited by C. K. Farn, Malaysia: Electronic Business Management Society, 2011.
    • Wong, David, Bradley Turner, Kenneth Yap, and Nexhmi Rexha. "Twittering on the edge: timing of peak adoption for internet-based communication applications using the BASS model." In Proceedings of Korean Academy of Marketing Science conference, edited by Eun Young Kim, Japan: Korean Academy of Marketing Science, 2010.
    • Laksamana, Patria, and David Wong. "Extending the commitment-trust model: suggestions for future research agenda." In Proceedings of Australian and New Zealand Marketing Academy conference, edited by Dewi Tojib, Australia: Australian and New Zealand Marketing Academy, 2009.
    • Wong, David, Claire Loh, Bradley Turner, Randall Bak, and Kenneth Yap. "Risky business: perceived risk, trust and the use of e-banking." In Proceedings of Australian and New Zealand Marketing Academy conference, edited by Dewi Tojib, Australia: Australian and New Zealand Marketing Academy, 2009.
    • Wong, David, Kenneth Yap, and Claire Loh. "A framework for the development of mode of delivery and course content in course design." In Proceedings of teaching and learning open forum 2009, edited by Curtin University of Technology, Malaysia: Curtin University of Technology Sarawak, 2009.
    • Yap, Kenneth, David Wong, Claire Loh, and Randall Bak. "Building trust in e-banking: where is the line between online and offline banking?" In Proceedings of Australian and New Zealand Marketing Academy conference, edited by Dewi Tojib, Australia: Australian and New Zealand Marketing Academy, 2009.
  • Professional affiliations

    • Associate of the Australian Marketing Institute
    • Certified Practising Marketer
    • Fellow of The Academy of Marketing Science
  • Awards

    Teaching Awards

    Dr Wong has won several awards in recognition of his passion for teaching and his dedication to students. He has won a number of school teaching awards for the following units exceeding strict benchmarks on student evaluations:

    • Notre Dame - Business Information Technology (2016)
    • Curtin - Marketing Research (2007, 2008, 2009, 2010, 2012, 2013)
    • Curtin - Strategic Marketing (2007, 2011, 2012, 2013)
    • Curtin - Sales Management (2011)
    • Curtin - Marketing Research and Intelligence (2008, 2009, 2010)

    Research Awards

    • Awarded into the honourary list of “Top 25 Australian Authors for 2013” by Emerald Publishing Group. For the research paper: “The role of interaction quality and switching costs in premium banking services” published in Marketing Intelligence and Planning (ABDC Rank A).
    • Certificate of recognition for being an Invited Keynote Speaker and Session Chair at the e-Learning Forum Asia 2011 (Topic: “E-Learning 2.0: A Case of Different Strokes for Different Folks?”, Nanyang Technological University, Singapore, 2011).
    • Commendation Award - International Conference on Innovation and Management 2011. For the paper: "Key issues for bank-customer commitment and trust in an e-banking era."
    • Best Paper Award for the Teaching and Learning Open Forum for Engaging Learners (Curtin Sarawak, 2009).

    Community Service Awards

    • In 2014, Dr Wong was presented an award in recognition of his contribution to the AutismWest deployment of the new iPad based “Toby Playpad” for children with Autism.
    • In 2012, Dr Wong was invited to an awards ceremony hosted by the Deputy Comissioner of the W.A. Police and presented with an award in recognition of his pro bono work in research on promotional campaigns to reduce drink driving.
    • In 2012, Dr Wong received special thanks from the board of SIDS and KIDS W.A. Division for leading his student research team investigating advertising appeals in the public education of Sudden Infant Death Syndrome.