Dr David Wong
Adjunct Senior Lecturer
BCom(WAust), BEng(WAust), MBA(Murdoch), PhD(Curtin), AMAMI, AIMM, FAMS, CPM
Phone: 9433 0905
Dr David Wong’s research revolves around topics in innovation and the diffusion of technology, service quality, electronic modes of delivery, and emotional value in the banking and higher education sectors. Dr Wong has been invited as a reviewer for many journals and conferences, including the Journal of Business Research, and as keynote speaker at a number of teaching and learning forums on Web 2.0, blended learning and other pedagogical issues. He has served on the editorial board of the Journal for Advancement of Marketing Education, and has been guest co-editor for Asia Pacific Journal of Marketing and Logistics (Special Issue on Marketing Education).
Dr Wong is also respected for his expertise in Financial Services Marketing, and a regular contributor to the International Journal of Bank Marketing; with his recent research papers in the journal attracting over 200 citations to date. In 2013, he was awarded the honour of being one of the “Top 25 Australian Authors for 2013” by Emerald Publishing Group for his paper published in Marketing Intelligence and Planning. He has consulted in a large number commercial market research projects for both the profit and not-for-profit sectors, and is an Associate of the Australian Marketing Institute, a Certified Practising Marketer, and a Fellow of The Academy of Marketing Science.
Dr Wong has lectured in a wide variety of units at both the undergraduate and postgraduate levels. He has also lectured extensively in programs across various international locations including University of Hong Kong (Hong Kong, China), Hong Kong Management Association (HKMA) (Hong Kong, China), Marketing Institute of Singapore (Singapore), Curtin Singapore (Singapore), Curtin Sydney (Sydney, Australia), INTI Education Group - Laureate International Universities (Kuala Lumpur and Penang, Malaysia), and managed programs across locations such as Curtin Sarawak (Miri, East Malaysia), Charles Telfair Institute (Mauritius), Ukrida Penabur International (Jakarta, Indonesia), among others in the region.
Research expertise and supervision
Dr Wong is passionate about research constructs pertaining to the use of high technology and consumer emotional engagement in the banking and higher education sectors.
He is dedicated to the supervision of PhD students, and is focussed on publishing with his research students.
- Patria Laksamana (PhD, 2009 - 2012). Thesis title: “Customer Retention and Cross-buying in Premium Banking Services: The Roles of Switching Costs and Interaction Quality”. Curtin University, Australia.
- Bradley Turner (PhD, 2010 - 2014). Thesis title: “The Effect of Religiosity and Incentives on Consumers' Willingness to Donate Organs Posthumously”. Curtin University, Australia.
- Claire Loh (PhD, 2012 - 2014). Thesis title: “The Impact of Emotional Value within the Student-University Relationship”. Curtin University, Australia.
Dr Wong had also been invited to act as external examiner for a number of PhDs, and have also supervised to completion over 10 research projects at the Masters by Research and Honours levels. His honours students have all successfully graduated with First Class Honours.
Journal articles and proceedings
Current Projects/Journal Articles Under Review
- Ali Quazi, Russel Kingshott, David Wong, Md Abu Saleh, Sanjaya Gaur. "Is Relationship Marketing Redundant? An Appraisal of Its Life Cycle Discourse" (Under review at Journal of the Academy of Marketing Science)
- David Wong and Russel Kingshott. “Psychological Contracts and Relational Norms in Student-University Relationships: New Perspectives from Social Exchange Theory."
Journal Articles - Published
- Loh, C., D. H. Wong, R. P. Kingshott, and A. Quazi. 2016. "Re-examining students’ perception of E-learning: An Australian perspective" International Journal of Educational Management 30(1): 129-139.
- Wong, D. H., M. T. Goi, and C. L. Goi. 2014. “Constructing a brand identity scale for higher education institutions.” Journal of Marketing for Higher Education 24 (1): 56-87.
- Laksamana, P., D. H. Wong, R. P. Kingshott, and F. Muchtar. 2013. "The role of interaction quality and switching costs in premium banking services." Marketing Intelligence & Planning 31 (3): 229 – 249. *This paper awarded its authors into the Emerald Publishing Group honorary list of “Top 25 Australian Authors for 2013”.
- Quintal, V. A. and D. H. Wong. 2012. "Guest editorial special issue: Marketing challenges for higher education", Asia Pacific Journal of Marketing and Logistics 24 (5): -.
- Wong, D. H. 2012. “Reflections on student-university interactions for next generation learning.” Asia Pacific Journal of Marketing and Logistics 24 (2): 328-342.
- Muchtar, F., R. P. Kingshott, D. H. Wong, and P. Laksamana. 2012. “A purchase intention model for foreign banks within Indonesia.” International Journal of Bank Marketing 30 (6): 452-464.
- Wong, D. H., K. Yap, B. Turner, and N. Rexha. 2011. “Predicting the diffusion pattern of internet-based communication applications using bass model parameter estimates for email.” Journal of Internet Business 9: 26-50.
- Yap, K., D. H. Wong, C. Loh, and R. Bak. 2010. “Offline and online banking - where to draw the line when building trust in e-banking.” International Journal of Bank Marketing 28 (1): 27-46.
- Wong, D. H., C. Loh, K. Yap, and R. Bak. 2009. “To trust or not to trust: the consumer’s dilemma with e-banking.” Journal of Internet Business 6: 1-27.
- Wong, D. H., N. Rexha, and I. Y. Phau. 2008. “Re-examining traditional service quality in an e-banking era.” International Journal of Bank Marketing 26 (7): 526-545.