Ms Vikki Baldwin
Senior Lecturer and Program Coordinator - Marketing
B.Bus. – Human Resource Management, B.Arts – Sociology and Communications (PR) (CQU), M.Lit. - Cultural Studies.
Phone: 9433 0919
Vikki's academic career started whilst she was operating her own PR Consultancy on the East Coast. Over the years the consultancy has been engaged by a number of clients from varying industries including local and state government, mining and resources, community groups, and Not For Profit organisations including the Mater Hospital and the North Queensland Sports Foundation, Surf Life Saving, National Heart Foundation, and the Queensland Law Society.
It was during this time that Vikki started teaching at a Tertiary level - TAFE and University. What quickly became apparent to Vikki was a disconnect between the teaching of theory and opportunities for students to apply theory to "real life' situations and organisations, thus Vikki developed her teaching style to incorporate practical learning with theoretical concepts - a practice she has continued to develop with some success over her career as a university lecturer.
It is because of this teaching style that Vikki became one of the teaching staff members at Notre Dame. Since joining the Business School, Vikki and her students have worked with a number of organisations in and around Fremantle, researching, developing and preparing a variety of Marketing and Public Relations materials to assist businesses to plan, promote or guide them whilst giving students the experience of working with 'live cases' in a 'real world' situations.
Marketing and Public Relations
Research expertise and supervision
Marketing, and Public Relations
Original creative works
5 Case Studies - Grewal et al (2018), Principles of Marketing (in press)
Australian Marketing Institute - Associate Fellow & CPM
Public Relations Institute of Australia - MPRIA