Dr José Sakakibara

PhD UOW, MMgmt UTS, BMgmt PUC-RS/BR
Lecturer

Email: Jose.Sakakibara@nd.edu.au
Phone: (02) 8204 4343

  • Biography

    After a successful career working in senior managerial marketing positions in the consumer goods, media, hospitality and agribusiness industries in Brazil, Dr Sakakibara decided that it was time to and share his years of experience with university students. This led him to Australia, where he undertook a Master’s degree, a PhD, and a Graduate Certificate in University Teaching. Jose's research is based on three primary areas: (1) Not-for-profit marketing, where his work explores individual donors’ attitudes and behaviour towards the fundraising efforts of not-for-profit organisations. The intended impact of his research in this area is to assist not-for-profit marketing practitioners and organisations to understand the behaviour of donors and become financially independent; (2) Scholarship of teaching and learning in higher education, where the focus of his work is business/marketing education. Dr Sakakibara's work strives to improve student performance and retention rates. He is particularly interested in work-integrated learning (WIL), cooperative learning (teamwork), and blended learning; and (3) Interactive marketing (digital marketing) and customer relationship management. Jose has fostered links between Notre Dame and the wider domestic and international research community through his involvement as Chair of Australia and New Zealand Third Sector Research (ANZTSR), the premier research network for the not-for-profit sector in Australia and New Zealand. ANZTSR publishes the peer-reviewed academic journal Third Sector Review (TSR) three times a year. The journal is included in the Excellence in Research in Australia (ERA) list.

  • Teaching areas

    Jose is currently Course Coordinator the following courses:

    • Business Research Methods
    • E-Marketing
    • Principles of Marketing and
    • International Marketing

  • Research expertise and supervision

    1. Not-for-profit marketing
    2. Scholarship of teaching and learning in higher education, where the focus of his study is business/marketing education and
    3. Interactive marketing (digital marketing) and customer relationship management.

    Dr Sakakibara welcomes Higher Degree Research (HDR) students in any of the areas listed above. He is presently supervising two
    HDR students:

    • Trent Curtis – The Determinants of Consumer Behaviour Towards Email Advertisement in Fashion Industry: Reconceptualising Chang et al. 2013 Model.
    • William Woo – The Impact of Instructional Videos on Customer Relationship Management.

  • Journal articles and proceedings

    • Sakakibara, José: Elias, Kyriazis and Algie, Jennifer (2012). ‘Developing a Multiple-Request Individual Giving Model’, In 05 Public Sector and Not for Profit Marketing. Adelaide SA Australia. Australian & New Zealand Marketing Academy (ANZMAC), 2012.

  • Conference papers

    • Sakakibara, José: Kyriazis, Elias: Bressan, Alessandro and Bavaro, Tina (2016). ‘Feeding Two Birds with One Seed:  Collaborating with Not-Profit Organisations and Raising Awareness About Social Issues Amongst University Students’. Australia and New Zealand Third Sector Research (ANZTSR) Conference, 24-25 November 2016, University of Sydney, Australia.
    • Bavaro, Tina and Sakakibara, José (2015). ‘Graduate Certificate in Higher Education: from Local Scholarship to Changing Teaching Practice at the Australian Catholic University (ACU)’. 2015 Annual Conference of The International Society for the Scholarship of Teaching & Learning (ISSOTL), RMIT University, Melbourne, Australia.
    • Sakakibara, José and Chew, Janet (2010). ‘Competitive Fundraising Strategies of the Not for Profit Sector in the New Century: Raising Supporters or Drift Netting for Dollars?’. 2010 Australia and New Zealand Third Sector Research (ANZTSR) Conference, UTS Sydney, Australia.

  • Recorded or rendered works

    As chair of the Australia New Zealand Third Sector Research Dr Sakakibara has contributed to debate on law reform lodging a submission with the Senate Committee Inquiry into Charity Fundraising in the 21st Century and it has been published on the Senate website.

  • Professional affiliations

    • Australia and New Zealand Third Sector Research (ANZTSR)
    • Chair Australian Marketing Institute (AMI), member

  • Community engagement

    NSW Wildlife Information, Rescue and Education Service - WIRES, member/rescuer

  • Awards

    University Letter of Commendation for Teaching Performance Evaluation(TPE) and Course Content Evaluation(CCE) scores in Business Research Methods (2017)