Congratulations to Meg Syme, who was named a winner in B&T’s 30 Under 30 Awards (Public Relations category) this year. Meg completed her Bachelor of Commerce (Majoring in Marketing and Management) at the University of Notre Dame Australia in 2016 and said she was extremely proud to be recognised by B&T as an up and coming leader in her industry.
Meg is currently a Senior Social Media Executive at Edelman, a global communications and public relations firm where she has worked since 2018. Early in her career she realised that more brands should be working to create value for the wider world, not just their customer base, and looks to work on projects that help make the world a better place. “This was the leading factor which drew me towards Edelman. I am proud to be working with some of the brightest people in the industry to drive impactful change,” she says.
Meg was first exposed to the world of social media communications when completing an internship program through Notre Dame – she has been drawn to the industry ever since.
Meg is also the lead advisor for the United Nations Development Program, ‘The Lion’s Share’ initiative, which asks brands to contribute 0.5 per cent of their media spend on ads featuring animals to finance wildlife conservation and animal welfare globally.
“This is one of the projects I am most proud to be a part of,” she says. “To date, more than 30 globally recognised brands have joined which has allowed the initiative to drive real change, including building Sri Lanka's first marine turtle sanctuary and supporting the world’s first all-female, anti-poaching unit in South Africa.”
The 30 Under 30 Awards are widely regarded as the leading showcase for the brightest young talent working across marketing and communications and Meg won her award in the Public Relations category, alongside two other leading executives from some of Australia’s largest agencies.
“It is an honour to receive such prestigious acknowledgement from B&T and the broader industry at this early stage in my career,” says Meg. “I’ve had an incredible opportunity to follow my passion and dedicate my expertise towards influencing positive change in the world, which is being recognised across the industry.”
Meg believes Notre Dame gave her an advantage in her career by providing opportunities to get more involved in the community and build professional and personal skills via the university’s ambassador and leadership programs, as well as networking events. “My first job was through the connections that I made at Notre Dame,” she adds.
In the future, Meg plans to continue to work with ethically-focussed organisations. “I am committed to working with brands which recognise that ‘doing good’ for the world can also be good for business growth,” she says. “The communications industry is the most powerful industry to drive change in consumer thinking and behaviour. My goal is to feel fulfilled by working on something that is meaningful and makes a difference in the world.”
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