Bachelor of Marketing & Public Relations / Bachelor of Arts

School of Business, Fremantle Campus

Communicating with clients and stakeholders through marketing and public relations campaigns requires clarity, currency and knowledge of companies and organisations. This is particularly the case in a constantly changing landscape where consumers are becoming more discerning and demanding and do not hesitate to publicly articulate their opinions and experiences through social media. With traditional methods of marketing becoming less effective, the rise of digital formats has opened new and exciting methods of corporate communication. This double degree equips you with the practical and analytical skills to proactively engage with all stakeholders and promote any business, organisation or event.

• Why study this degree?

  Throughout this four-year degree you will cover a wide variety of subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, and more. Our Business Internship course provides you with the opportunity to gain valuable on-the-job experience, interact with professional practitioners and be realistically prepared for the job market.

  The holistic and comprehensive skill set you will master as a result of combining Marketing and PR with an Arts degree will make you especially valuable to employers. The Bachelor of Arts component of this double degree develops your ability to analyse, interpret, deliberate, draw conclusions, communicate, work as a team member and problem-solve. You will be trained to consider multiple perspectives and handle ambiguity and uncertainty. These are the skills and attributes needed in many workplaces in the 21st century.

  By completing the Bachelor of Arts you will have the opportunity to study a major in an area of interest that may complement your Marketing and PR studies, or you can broaden your horizons and tackles something different. Your options include Journalism, Film and Screen Production, Photography, Archaeology, English Literature, Social Justice, Politics and International Relations, History or Theatre Studies. You will gain in-depth, specialist knowledge and skills that will allow you to contribute effectively to the cultural and intellectual life of society.

• Program summary

  Courses	Units of Credit
  Core Curriculum courses	75
  Business Foundation courses	200
  Marketing and Public Relations courses	250
  Business Internship course	25
  Arts Major courses	200
  Arts Elective courses	200
  Total units of credit in the double degree	850

  Full details of the program requirements are contained in the Program Regulations for details.

  See the Bachelor of Arts Program Regulations for details about Arts Majors and courses.

  Information about individual courses can be found at the School of Business and the School of Arts and Sciences course description pages.

• Real-world experience

  You will learn from academics who are industry leaders and, through our practicum placements and internship programs, you will gain real professional experience and make valuable contacts with potential employers.

• Study Abroad

  You will have the opportunity to complete part of your degree at one of our partner institutions
  through our exchange program. Get in touch with the Study Abroad Office to find out more about
  studying in Asia, Europe and North America.

• Entry requirements

  Academic requirements for this program are outlined below.  In addition, to be eligible for admission, all applicants need to satisfy minimum requirements outlined at admission requirements. These include those relating to age and English Language Proficiency.  We also consider your application more broadly – your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program.

  Applicants with recent Secondary Education:

  • Indicative ATAR of 70 with a score of 50+ in ATAR English, ATAR Literature or ATAR English as an Additional Language or Dialect (EALD)
    OR
  • Minimum International Baccalaureate (IB) score of 24
    OR
  • Completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO) with a score of 50+ in ATAR English, ATAR Literature or ATAR English as an Additional Language or Dialect (EALD).

  Applicants with Higher Education Study

  • Other university studies completed at undergraduate level or higher, a minimum of 4 successfully completed subjects;
    OR
  • Successful completion of the Notre Dame Tertiary Pathway Program or of another Enabling Program at a level deemed sufficient by the University;

  Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for Advanced Standing.

  Applicants with Vocational Education and Training (VET) study

  • Completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO).

  Applicants with Work and Life Experience

  Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since then, but with relevant work and life experience. Such experience may include, but is not limited to:

  • STAT scores of at least 135 in the Multiple Choice section and 140 in the Written English section are required
    OR    
  • Mature-age completion of two Year 12 WACE or HSC exams with a resulting ATAR of 70 or above
    OR
  • Western Australian Certificate of Education (WACE) or equivalent results if these have been completed within the last 5 years.

  Please note: all applicants must be of school leaving age or older to apply.

• Fees and costs

  More information can be found at the Fees page.

• Career opportunities

  The following careers are open to graduates of this program:

  • Advertising executive
  • Social media manager
  • Media manager
  • Events manager
  • Fundraiser
  • Tourism manager
  • Public relations executive
  • Communications manager
  • NGO advisor
  • Brand manager

• Student profile data

  Table 2 below gives an indication of the likely peer cohort for new students in this Program. It provides data on all students who commenced in this Program in the most relevant recent intake period, including those admitted through all offer rounds and international students studying in Australia.

  TABLE 2a – Bachelor of Marketing and Public Relations / Bachelor of Arts BASIS OF ADMISSION IN SEMESTER 1, 2019 INTAKE

  Applicant background	Semester 1 2019
  	Number of students	Percentage of all students
  (A) Higher education study (includes a bridging or enabling course)	0	0%
  (B) Vocational education and training (VET) study	0	0%
  (C) Work and life experience (Admitted on the basis of previous achievement not in the other three categories)	0	0%
  (D) Recent secondary education: Admitted solely on the basis of ATAR (regardless of whether this includes the consideration of adjustment factors such as equity or subject bonus points)	N/A	N/A
  Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, interview, extra test, early offer conditional on minimum ATAR)	0	0%
  Admitted   on the basis of other criteria only and ATAR was not a factor (e.g. special consideration, audition alone, interview, school marks &   recommendation with no minimum ATAR requirement)	<5	<5
  International students	0	0%
  All students	<5	100.0%

  TABLE 2b – Bachelor of Marketing and Public Relations / Bachelor of Arts ATAR PROFILE DATA FOR APPLICANTS ENTERING ON THE BASIS OF RECENT SECONDARY EDUCATION IN SEMESTER 1, 2019 INTAKE

  RECENT SECONDARY EDUCATION - ATAR-based offers	ATAR (Excluding adjustment factors) *	Selection Rank (ATAR plus any adjustment factors) *[only if relevant]
  Highest rank to receive an offer	<5	N/A
  Median rank to receive an offer	<5	N/A
  Lowest rank to receive an offer	<5	N/A

  Notes:  

  “<5” – the number of students is less than 5
  N/A – Students not accepted in this category
  N/P – Not published: the number is hidden to prevent calculation of numbers in cells with less than 5 students

• More information

  For more information on the Bachelor of Marketing & Public Relations / Bachelor of Arts please call our Prospective Students Office on +61 8 9433 0533 or email future@nd.edu.au.

  All international enquiries should contact the International Students Office on international@nd.edu.au.