Bachelor of Marketing & Public Relations / Bachelor of Behavioural Science

School of Business, Fremantle Campus

Communicating with clients and stakeholders through marketing and public relations campaigns requires clarity, currency and knowledge of companies and organisations. This is particularly the case in a constantly changing landscape where consumers are becoming more discerning and demanding and do not hesitate to publicly articulate their opinions and experiences through social media. With traditional methods of marketing becoming less effective, the rise of digital formats has opened new and exciting methods of corporate communication. This double degree equips you with the practical and analytical skills to proactively engage with all stakeholders and promote any business.

  • Why study this degree?

    Throughout this four-year degree you will cover a wide variety of subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, Developmental Psychology, Foundations of Human Behaviour, Organisational Behaviour and more.

    This double degree will provide you with insights into aspects of psychology, political science, cultural studies and sociology, to complement your studies in marketing and PR.

    A Behavioural Scientist values human diversity and works collaboratively with communities to identify and advance the goals of the group and the individuals who comprise it.  Behavioural Science promotes the concept of wellbeing and aims to facilitate this at the individual, relational and community levels. Your knowledge and skills in business, marketing and PR will combine well with this people-centred focus.

    As part of your double degree, you will undertake a Behavioural Science internship of at least 90 hours. This course provides valuable on-the-job experience, interaction with professional practitioners and a network of contacts.

  • Program summary

    Courses Units of Credit
    Core Curriculum courses 75
    Business Foundation courses 200
    Marketing and Public Relations courses 225
    Behavioural Science courses 275
    Behavioural Science Internship course 25
    Total units of credit in the double degree 800

    Full details of the program requirements are contained in the Program Regulations for details.

    See the Bachelor of Behavioural Science Program Regulations for details of Behavioural Science courses.

    Information about individual courses can be found at the School of Business and the School of Arts and Sciences course description pages.

  • Real-world experience

    You will learn from academics who are industry leaders and, through our practicum placements and internship programs, you will gain real professional experience and make valuable contacts with potential employers.

  • Study Abroad

    You will have the opportunity to complete part of your degree at one of our partner institutions
    through our exchange program. Get in touch with the Study Abroad Office to find out more about
    studying in Asia, Europe and North America.

  • Entry requirements

    Academic requirements for this program are outlined below.  In addition, to be eligible for admission, all applicants need to satisfy minimum requirements outlined at admission requirements. These include those relating to age and English Language Proficiency.  We also consider your application more broadly – your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program.

    Applicants with recent Secondary Education:

    • Indicative ATAR of 70 with a score of 50+ in ATAR English, ATAR Literature or ATAR English as an Additional Language or Dialect (EALD)
      OR
    • Minimum International Baccalaureate (IB) score of 24
      OR
    • Completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO) with a score of 50+ in ATAR English, ATAR Literature or ATAR English as an Additional Language or Dialect (EALD).

    Applicants with Higher Education Study

    • Other university studies completed at undergraduate level or higher, a minimum of 4 successfully completed subjects;
      OR
    • Successful completion of the Notre Dame Tertiary Pathway Program or of another Enabling Program at a level deemed sufficient by the University;

    Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for Advanced Standing.

    Applicants with Vocational Education and Training (VET) study

    • Completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO).

    Applicants with Work and Life Experience

    Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since then, but with relevant work and life experience. Such experience may include, but is not limited to:

    • STAT scores of at least 135 in the Multiple Choice section and 140 in the Written English section are required
      OR    
    • Mature-age completion of two Year 12 WACE or HSC exams with a resulting ATAR of 70 or above
      OR
    • Western Australian Certificate of Education (WACE) or equivalent results if these have been completed within the last 5 years.

    Please note: all applicants must be of school leaving age or older to apply.

  • Fees and costs

    More information can be found at the Fees page.

  • Career opportunities

    The following careers are open to graduates of this program:

    • Advertising executive
    • Social media manager
    • Media manager
    • Events manager
    • Fundraiser
    • Tourism manager
    • Public relations executive
    • NGO advisor
    • Brand manager
    • Change manager
    • People and culture coordinator
  • More information

    For more information on the Bachelor of Marketing & Public Relations / Bachelor of Behavioural Science please call our Prospective Students Office on +61 8 9433 0533 or email future@nd.edu.au.

    All international enquiries should contact the International Students Office on international@nd.edu.au.




The Notre Dame difference

Explore our programs     Apply direct
  • Graduate
    employment
    rate
    #1
    in WA

  • Overall quality
    of educational
    experience
    #1
    in WA

  • Learner
    engagement
    #1
    in WA

  • Teaching 
    quality
    #1
    in WA

In the Federal Goverment's quality indicators for Learning and Teaching 2018 for Business and Management, see compared.edu.au