Bachelor of Advertising and Public Relations
School of Business, Sydney Campus
In keeping with our reputation for producing ‘job-ready’ graduates, our Bachelor of Advertising and Public Relations program guarantees a thorough grounding in all aspects of modern advertising and public relations. Apart from a range of expert lecturers our students also benefit from a unique internship program which provides practical skills and the foundations for a professional network.
Why study this degree?
If you’re looking for a fast-paced and exciting career, a Bachelor of Advertising and Public Relations could be the perfect degree for you. Featuring skills-based learning, embedded internships with some of Australia’s biggest agencies and individual tutoring, this program combines both artistic and managerial disciplines. The degree is highly regarded by communications professionals. And our graduates are eligible to join the Australian Marketing Institute (AMI), International Advertising Association (IAA) and the Public Relations Institute of Australia (PRIA). Available as a three-year full-time program, the Bachelor of Advertising and Public Relations covers the whole gamut of activities that fall within the two disciplines.
The program provides the essential building blocks for a successful career, with courses in Accounting for Business, Economics, Business Law, Media Planning, Consumer Behaviour, Advertising and Promotion and Professional Writing. Thanks to its strong practical component (and excellent industry networks) our graduates find work in a number of disparate industries and occupations. While many go on to work in advertising agencies and public relations firms, others pursue careers in market research, media planning, event management, recruitment, tourism, retailing and corporate communication.
Full details of the program are contained in the Program Regulations.
You will have the opportunity to complete part of your degree at one of our partner institutions
through our exchange program. Get in touch with the Study Abroad Office to find out more about
studying in Asia, Europe and North America.
You will learn from academics who are industry leaders and, through our practicum placements and
internship programs, you will gain real professional experience and make valuable contacts with
Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy minimum requirements outlined at admission requirements. These include those relating to age and English Language Proficiency. We also consider your application more broadly – your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program.
Applicants with recent Secondary Education:
- HSC Performance Band Results with a Band 4 in English and a minimum average of Band 4s in HSC Category A Courses (or interstate equivalent). Applicants must be eligible for an ATAR or OP.
- Minimum International Baccalaureate (IB) score of 25.
Applicants with Higher Education Study
- Other university studies completed at undergraduate level or higher. Programs in Arts & Sciences and Business require a minimum of 2 successfully completed subjects. Programs in Education, Nursing, and Philosophy & Theology require a minimum of 4 successfully completed subjects; or
- Successful completion of the Notre Dame Tertiary Pathway Program or of another Enabling Program at a level deemed sufficient by the University.
Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for Advanced Standing.
Applicants with Vocational Education and Training (VET) study
- Completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO).
Applicants to the School of Education require a completed AQF Diploma or higher in a relevant discipline.
Applicants with Work and Life Experience
Applicants with relevant work and life experience who left secondary education more than two years ago and have not undertaken VET or higher education study since then may seek admission on the basis of:
- Their experience. ‘Experience’ could include a combination of factors sufficient to demonstrate readiness for higher education such as Mature Age entry, relevant professional experience, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study. Evidence must be provided as to the type and duration or employment (minimum of two years) in a relevant industry. The Special Tertiary Admissions Test (STAT) may be required.
- STAT – Scores of 150 in the Multiple Choice and Written English sections are required.
- Higher School Certificate (HSC) (or equivalent) results if these have been completed within the last 5 years.
This Program has the following loan scheme(s) available for eligible students:
The FEE-HELP loan scheme assists eligible fee-paying students with the payment of all, or part, of their tuition fees, not including additional study costs such as accommodation or textbooks. Your FEE-HELP debt will be indexed each year in line with the Consumer Price Index.
The following careers are open to graduates of this program:
- Account management
- Media buying
- Creative direction
- Brand management
- Promotions and communications
Student profile data
Table 2 below gives an indication of the likely peer cohort for new students in this Program. It provides data on all students who commenced in this Program in the most relevant recent intake period, including those admitted through all offer rounds and international students studying in Australia.
TABLE 2a – Bachelor of Advertising & Public Relations BASIS OF ADMISSION IN SEMESTER 1, 2021 INTAKE
Semester 1 2021
Number of students
Percentage of all students
(A) Higher education study
(includes a bridging or enabling course)
<5 N/A (B) Vocational education and training (VET) study <5 N/A (C) Work and life experience
(Admitted on the basis of previous achievement not in the other three categories)
<5 N/A (D) Recent secondary education:
- Admitted solely on the basis of ATAR
(regardless of whether this includes the consideration of adjustment factors such as equity or subject bonus points)
- Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, interview, extra test, early offer conditional on minimum ATAR)
- Admitted on the basis of other criteria only and ATAR was not a factor (e.g. special consideration, audition alone, interview, school marks & recommendation with no minimum ATAR requirement)
<5 N/A International students <5 N/A All students 5 100.0%
TABLE 2b – Bachelor of Advertising & Public Relations ATAR PROFILE DATA FOR APPLICANTS ENTERING ON THE BASIS OF RECENT SECONDARY EDUCATION IN SEMESTER 1, 2021 INTAKE
RECENT SECONDARY EDUCATION - ATAR-based offers ATAR
(Excluding adjustment factors) *
(ATAR plus any adjustment factors) *[only if relevant]
Highest rank to receive an offer <5 N/A Median rank to receive an offer <5 N/A
Lowest rank to receive an offer
“<5” – the number of students is less than 5
N/A – Students not accepted in this category
N/P – Not published: the number is hidden to prevent calculation of numbers in cells with less than 5 students
- Admitted solely on the basis of ATAR
For more information on the Bachelor of Advertising & Public Relations, please call our Prospective
Students Office on +61 2 8204 4404 or email email@example.com.