Bachelor of Commerce (Major: Public Relations)
School of Business, Sydney Campus
Alongside marketing and accounting, public relations is a fundamental function of any business. This broad-based program will give you the skills to manage the internal and external relations and communications of the organisation you work for. Topics include consumer behaviour, integrated marketing, media planning and analysis. Graduates go on to have careers in politics, consumer research, marketing, sponsorship development and many areas of business.
Why study this degree?
Public relations is a mechanism through which organisations manage internal and external relations
and communication with potential consumers and various stakeholders. Good communication
practices improve the external reputation and productivity of organisations whether they are in the
public, private or not-for- profit sectors. Our three-year program therefore covers every aspect of
current public relations practice – from professional writing to events management. Along the way
you will also learn some essential business skills, such as accounting and business law. This program
will therefore appeal to students who have good organisational abilities and a strong creative flair.
Like other degree programs in the School of Business, this Public Relations Major offers the benefit
of smaller classes to ensure you get the attention you need. Students will also participate in realistic
case studies and client-based projects so that they can hone their skill in a practical setting. During
the program you will produce public relations plans and campaigns for real business clients.
Upon graduation, you will become eligible to join the Public Relations Institute of Australia (PRIA)
and work in a range of exciting industries and roles. Whether you choose to pursue a career in
events management, public policy, media relations, consumer research, reputational management
or crisis management, a degree from our university will put you ahead of the pack.
- Logos I
- Logos II
- Logos III
- Accounting for Business
- Business Communication
- Business Information Technology
- Business Law
- Principles of Management
- Principles of Marketing
- Quantitative Methods for Business
Years Two and Three
- Events Management
- Professional Writing
- Business Research Methods
- Introduction to Public Relations
- E-Public Relations
- Corporate Public Relations
- Issues and Crisis Management
- Business Internship
Plus one additional public relations elective to be selected from:
- Innovation and Entrepreneurship
- Introduction to Journalism
- Interactive Media
- Media & Society
Plus four general electives to be chosen by yourself and undertaken across Years Two and/or Three.
Full details of the program requirements are contained in the Program Regulations.
You will have the opportunity to complete part of your degree at one of our partner institutions
through our exchange program. Get in touch with the Study Abroad Office to find out more about
studying in Asia, Europe and North America.
You will learn from academics who are industry leaders and, through our practicum placements and
internship programs, you will gain real professional experience and make valuable contacts with
Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy minimum requirements outlined at admission requirements. These include those relating to age and English Language Proficiency. We also consider your application more broadly – your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program.
Applicants with recent Secondary Education:
- HSC Performance Band Results with a Band 4 in English and a minimum average of Band 4s in HSC Category A Courses (or interstate equivalent). Applicants must be eligible for an ATAR or OP.
- Minimum International Baccalaureate (IB) score of 25.
Applicants with Higher Education Study
- Other university studies completed at undergraduate level or higher. Programs in Arts & Sciences and Business require a minimum of 2 successfully completed subjects. Programs in Education, Nursing, and Philosophy & Theology require a minimum of 4 successfully completed subjects; or
- Successful completion of the Notre Dame Tertiary Pathway Program or of another Enabling Program at a level deemed sufficient by the University.
Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for Advanced Standing.
Applicants with Vocational Education and Training (VET) study
- Completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO).
Applicants to the School of Education require a completed AQF Diploma or higher in a relevant discipline.
Applicants with Work and Life Experience
Applicants with relevant work and life experience who left secondary education more than two years ago and have not undertaken VET or higher education study since then may seek admission on the basis of:
- Their experience. ‘Experience’ could include a combination of factors sufficient to demonstrate readiness for higher education such as Mature Age entry, relevant professional experience, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study. Evidence must be provided as to the type and duration or employment (minimum of two years) in a relevant industry. The Special Tertiary Admissions Test (STAT) may be required.
- STAT – Scores of 150 in the Multiple Choice and Written English sections are required.
- Higher School Certificate (HSC) (or equivalent) results if these have been completed within the last 5 years.
This Program has the following loan scheme(s) available for eligible students:
The FEE-HELP loan scheme assists eligible fee-paying students with the payment of all, or part, of their tuition fees, not including additional study costs such as accommodation or textbooks. Your FEE-HELP debt will be indexed each year in line with the Consumer Price Index.
The following careers are open to graduates of this program:
- Events management
- Political advisor
- Media relations
- Consumer research
- Issue and crisis management
- Corporate reputation management
- Sponsorship development