Bachelor of Marketing & Public Relations

School of Business, Sydney Campus

While marketing and public relations are both valued disciplines in their own right, a degree that combines them is a potent offering. This skills-based degree program includes a general introduction to business practice before moving onto more specific skills, such as professional writing, consumer behaviour, advertising and promotion, used by today’s marketing and PR practitioner.

  • Why study this degree?

    The Bachelor of Marketing & Public Relations provides a comprehensive training in two sought-after
    business disciplines. Whether you choose to study on a full-time or part-time basis you will learn
    some foundation business skills such as accounting, management, business communication,
    business law, and business information technology before embarking on a range of courses which
    focus more specifically on the latest theories of marking and public relations.

    Here at The University of Notre Dame Australia, we are proud to combine practical skills with
    individual-focused tuition. This ensures that each and every one of our graduates enters the
    workplace, ready to thrive and succeed. Students also benefit from our long-standing relationship
    with the business community in Sydney – which means that you can complete your 150 hours of
    workplace internship at some of Australia’s most respected and high-profile companies.

    As the only integrated marketing and public relations degree in NSW, our graduates are all eligible to
    join the Australian Marketing Institute (AMI) and the Public Relations Institute of Australia (PRIA).

  • Program summary

    Core Curriculum

    • Logos I
    • Logos II
    • Logos III

    Year One

    • Accounting for Business
    • Business Communication
    • Business Information Technology
    • Business Law
    • Economics
    • Principles of Management
    • Principles of Marketing
    • Quantitative Methods for Business

    Years Two and Three

    • Events Management
    • Advertising and Promotion
    • Professional Writing
    • Business Research Methods
    • Consumer Behaviour
    • Introduction to Public Relations
    • E-Public Relations
    • Issues and Crisis Management
    • Corporate Public Relations
    • Strategic Marketing
    • International Marketing v
    • Business Internship

    Plus one additional marketing and public relations elective to be selected from:

    • Business to Business
    • E-Marketing
    • Services Marketing (Preferred elective)
    • Innovation & Entrepreneurship
    • Introduction to Journalism

    Full details of the program requirements are contained in the Program Regulations.

  • Study Abroad

    You will have the opportunity to complete part of your degree at one of our partner institutions
    through our exchange program. Get in touch with the Study Abroad Office to find out more about
    studying in Asia, Europe and North America.

  • Real-world experience

    You will learn from academics who are industry leaders and, through our practicum placements and
    internship programs, you will gain real professional experience and make valuable contacts with
    potential employers.

  • Entry requirements

    Academic requirements for this program are outlined below.  In addition, to be eligible for admission, all applicants need to satisfy minimum requirements outlined at admission requirements. These include those relating to age and English Language Proficiency.  We also consider your application more broadly – your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program.

    Applicants with recent Secondary Education:

    • HSC Performance Band Results with a Band 4 in English and a minimum average of Band 4s in HSC Category A Courses (or interstate equivalent). Applicants must be eligible for an ATAR or OP.
    • Minimum International Baccalaureate (IB) score of 25.

    Applicants with Higher Education Study

    • Other university studies completed at undergraduate level or higher. Programs in Arts & Sciences and Business require a minimum of 2 successfully completed subjects. Programs in Education, Nursing, and Philosophy & Theology require a minimum of 4 successfully completed subjects; or
    • Successful completion of the Notre Dame Tertiary Pathway Program or of another Enabling Program at a level deemed sufficient by the University.

    Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for Advanced Standing.

    Applicants with Vocational Education and Training (VET) study

    • Completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO).

    Applicants to the School of Education require a completed AQF Diploma or higher in a relevant discipline.

    Applicants with Work and Life Experience

    Applicants with relevant work and life experience who left secondary education more than two years ago and have not undertaken VET or higher education study since then may seek admission on the basis of:

    • Their experience. ‘Experience’ could include a combination of factors sufficient to demonstrate readiness for higher education such as Mature Age entry, relevant professional experience, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study. Evidence must be provided as to the type and duration or employment (minimum of two years) in a relevant industry. The Special Tertiary Admissions Test (STAT) may be required.
    • STAT – Scores of 150 in the Multiple Choice and Written English sections are required.
    • Higher School Certificate (HSC) (or equivalent) results if these have been completed within the last 5 years.
  • Fees

    This Program has the following loan scheme(s) available for eligible students:

    FEE-HELP
    The FEE-HELP loan scheme assists eligible fee-paying students with the payment of all, or part, of their tuition fees, not including additional study costs such as accommodation or textbooks. Your FEE-HELP debt will be indexed each year in line with the Consumer Price Index.

  • Career opportunities

    The following careers are open to graduates of this program:

    • Advertising and promotions
    • Corporate communication
    • Events and entertainment
    • International marketing
    • Management
    • Market research and consulting
    • Marketing
    • Media planning
    • Public relations
    • Recruitment
    • Retailing
    • Tourism
  • Student profile data

    Table 2 below gives an indication of the likely peer cohort for new students in this Program. It provides data on all students who commenced in this Program in the most relevant recent intake period, including those admitted through all offer rounds and international students studying in Australia.

    TABLE 2a – Bachelor of Marketing & Public Relations BASIS OF ADMISSION IN SEMESTER 1, 2021 INTAKE

    Applicant background

    Semester 1 2021

    Number of students

    Percentage of all students

    (A) Higher education study
    (includes a bridging or enabling course)
    N/AN/A
    (B) Vocational education and training (VET) study<5 N/P
    (C) Work and life experience
    (Admitted on the basis of previous achievement not in the other three categories)
    N/A N/A
    (D) Recent secondary education:
    • Admitted solely on the basis of ATAR
      (regardless of whether this includes the consideration of adjustment factors such as equity or subject bonus points)
    N/AN/A
    • Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, interview, extra test, early offer conditional on minimum ATAR)
    N/AN/A
    • Admitted   on the basis of other criteria only and ATAR was not a factor (e.g. special consideration, audition alone, interview, school marks &   recommendation with no minimum ATAR requirement)
    1393%
    International studentsN/A N/A
    All students14100.0%

    TABLE 2b – Bachelor of Marketing & Public Relations ATAR PROFILE DATA FOR APPLICANTS ENTERING ON THE BASIS OF RECENT SECONDARY EDUCATION IN SEMESTER 1, 2021 INTAKE

    RECENT SECONDARY EDUCATION - ATAR-based offersATAR
    (Excluding adjustment factors) *
    Selection Rank
    (ATAR plus any adjustment factors) *
    [only if relevant]
    Highest rank to receive an offerN/AN/A
    Median rank to receive an offerN/AN/A

    Lowest rank to receive an offer

    N/AN/A

    Notes:  

    “<5” – the number of students is less than 5
    N/A – Students not accepted in this category
    N/P – Not published: the number is hidden to prevent calculation of numbers in cells with less than 5 students

  • More information

    For more information on the Bachelor of Marketing & Public Relations and related double degrees, please call our Prospective
    Students Office on +61 2 8204 4404 or email sydney@nd.edu.au.

    All international enquiries should contact the International Students Office on
    international@nd.edu.au.

The Notre Dame difference

An exceptional educational experience
  • Overall quality
    of Educational
    Experience
    #1
    in NSW

  • Learner
    Engagement
    #1
    in NSW

  • Teaching 
    Quality
    #1
    in NSW

  • Skills 
    Development
    #1
    in NSW

Federal Government’s Quality Indicators for Learning & Teaching  - qilt.edu.au   In the Business & Management (undergraduate) category.

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