Dr Philip Dennett

Senior Lecturer
MMgt, PhD, FHEA

Email: philip.dennett@nd.edu.au
Phone: 02 8204 4400

  • Biography

    My PhD thesis explored creativity in a team environment and I have an ongoing research interest in creativity and innovation. I have taught business and marketing subjects at universities in the Middle East, New Zealand and Australia and have over 30 years business and consultancy experience in Australia and New Zealand.

    I have a strong commitment to student-centric teaching and encourage my students to challenge accepted thinking by actively contributing to the dialogue. My mission is to teach students skills that will enable them to be successful in the future rather than merely pass on today’s knowledge.

    In my career I held senior positions in advertising, both in account management and creative roles; in publishing and technology as a Sales & Marketing Director and as CEO of a business training organization. My practical experience is backed up by a postgraduate Diploma in Business Marketing, and a Masters Degree in Management from the University of Auckland. My PhD is from The University of Notre Dame Australia.

  • Teaching areas

    • Advertising
    • Public Relations
    • Marketing

  • Research interests and current projects

    I have a strong interest in developing new theories that explain phenomena experienced everyday in business using case studies and observations. My research areas are:

    • Creativity in business
    • Entrepreneurship
    • Customer relationship management

    Current project

    • Investigating the use of the 4E’s Socratic model in team based learning.
    • Writing two chapters in the text Creative Intelligence, Ideation and Innovation, to be published by Springer.

  • Research supervision

    Creativity and Entrepreneurship

  • Books

    • Customer Savvy, Wyoming, NSW: Mulga Partners, 2005. ISBN: 0 9758433 0 3
    • Sales Fit, Wyoming, NSW: Mulga Partners, 2008. ISBN: 9780975843314
    • Building an Entrepreneurial Skillset, Wyoming, NSW: Mulga Partners, 2010. ISBN: 9780975843321
    • How to Win More Tenders, Wyoming, NSW: Mulga Partners, 2012. ISBN: 978-0-9758433-3-8
    • Marketing Essentials: Planning Toolkit, Wyoming, NSW: Mulga Partners, 2013. ISBN: 9780975843345
    • Creative Leadership Techniques, Wyoming, NSW: Mulga Partners, 2015. ISBN: 9780975843352

  • Journal articles and proceedings

    • Dennett, P (2014) A Socratic approach to managing creativity in business. Creativity in Business.
    • Reisman, FK, editor. KIE Conference Publications, 2, 80-93.
    • Dennett, P (2016) The 4E’s Socratic Model—a framework to foster creativity in teams. In Creativity in Arts, Science and Technology, Reisman, FK, editor. KIE Conference Publications, 4, 46-57.
    • Dennett, P (2019)  Csikszentmihalyi meets Socrates: Fostering a sense of group flow to produce creative outcomes. Journal of Organisational Creativity, 1(1).
    • Dennett, P (2019) Perspectives on the importance of creative thinking competencies to Australasian organisations.  Journal of Organisational Creativity, 1(2).
    • Dennett, P (2020) A Strategy for Creating Learning transformation through the Development of an immersive Digital Experience for Advertising/PR and Marketing Teaching and Learning.  KIE Conference Proceedings,  International Conference on Knowledge, Innovation and Enterprise 2020.

  • Professional affiliations

    Fellow of the Higher Education Academy

  • Industry engagement

    Speaker at a range of industry events, specialising on creativity, business pitching and entrepreneurship.