Dr Md Ashaduzzaman

Lecturer in Marketing & PR
PhD (Griffith University), DiP (Griffith University), BBA (University of Dhaka), MBA (University of Dhaka)

Email: md.ashaduzzaman@nd.edu.au

  • Biography

    Dr. Md Ashaduzzaman is a Lecturer in Marketing & Public Relations at the School of Law & Business, The University of Notre Dame, Australia. He completed his PhD & DiP in Marketing from the Griffith University, Australia. He received two prestigious scholarships: Australian Government RTP & GU International Postgraduate Research Scholarship 2019 in his PhD program. He received the ‘Award for Academic Excellence’ from the Griffith University for getting the Distinction grade in his post-graduate program. He also got the full-funded Scholarship when completing his BBA & MBA Degrees from the University of Dhaka. Dr Ashaduzzaman is an accomplished academic with extensive teaching and research experience across multiple international institutions. He has held academic positions at Griffith University (Australia), Eastern University, The World University of Bangladesh, and Greenwich College (Australia) where he has consistently demonstrated a commitment to excellence in teaching and student engagement. His pedagogical approach blends academic rigor with practical insights, drawing from his substantial corporate experience across diverse industry sectors. He was actively involved with several companies based on Australia, South Korea, Jordan and India.

    His research focuses on customer engagement, public relations, digital platforms, consumption values, and the evolving dynamics of marketing in contemporary marketplaces. He is an expert in meta-analysis research method. He is also experts in other methods including the Automatic Linear Modelling, Sentiment Analysis, Conjoint Analysis, Bigdata Analysis, and Structural Equation Modelling among others. His scholarly contributions have been published in ABDC ranked A & A* journals, including the European Journal of Marketing, Journal of Business Research, Psychology & Marketing, Journal of Marketing Management, and the International Journal of Retail & Consumer Services, among others. He has also published an academic case (case 1-429-184) at the Ross School of Business, The University of Michigan, USA. With a passion for bridging the gap between theory and practice, he continues to foster critical thinking and innovation among students while maintaining an active role in cutting-edge research.

  • Teaching Areas

    Dr Ashaduzzaman has taught several courses in graduate and postgraduate levels. His teaching portfolio includes Marketing Principles, Consumer Behaviour, Digital and Social Media Marketing, Public Relations, and Business Research Methodology, reflecting both depth and versatility in business education. He has experience in teaching students based on different geo and demographics including USA, Europe, Australia, Israel, Brazil, Mexico, Thailand, Japan, Hong Kong, Peru, and South Asia among others.

    Dr. Ashaduzzaman has also served as course coordinator for several units, playing a key role in curriculum design, academic quality assurance, and student learning support. His leadership in these roles has contributed to the continuous improvement of program delivery and student satisfaction.

  • Research Expertise and Supervision

    Dr. Ashaduzzaman is a dedicated marketing scholar with a strong research portfolio in consumer behaviour, customer engagement, digital platforms, and value co-creation. His work explores the intersection of marketing theory and contemporary consumption practices, with particular emphasis on how consumers interact with brands, technology, and each other in dynamic digital and service environments. His research is recognized for its conceptual depth, methodological rigor, and practical relevance, contributing to both academic knowledge and managerial insights.

    As an experienced research supervisor, he is committed to nurturing the next generation of scholars, supporting students in developing strong research skills, publishing in reputable outlets, and engaging with real-world marketing challenges. His supervisory style emphasizes critical inquiry, methodological clarity, and scholarly independence, making him a sought-after mentor for research students.

  • Journal Articles and Proceedings

    • Ashaduzzaman, M., Thaichon, P., Ross, M., C., Weaven, S., & Maseeh, H. I. (2023). Consumption Values Affecting Customer Engagement in Peer to Peer Accommodation; a Big Data Based Multi-Method Approach. Journal of Consumer Behaviour, (Journal Ranking: ABDC-A). DOI: 10.1002/cb.2399
    • Ashaduzzaman, M., Weaven, S., Ross, M., Jebarajakirthy, C., Jiraporn Surachartkumtonkun, & Haroon Iqbal Maseeh. (2023). A meta‐analysis on peer‐to‐peer accommodation adoption. Psychology & Marketing, 40 (12), 2483-2742. (Journal Ranking: ABDC‑A).
    • Ashaduzzaman, M., Jebarajakirthy, C., Weaven, S., Maseeh, Haroon Iqba,l Das, Manish., & Pentecost, Robin (2022). Predicting collaborative consumption behaviour: A meta‑analytic path analysis on the theory of planned behaviour, European Journal of Marketing, 56(4), 968‑1013. (Journal Ranking: ABDC‑A*).
    • Jebarajakirthy, C., Sivapalan, A., Das M, Maseeh HI, Ashaduzzaman, M., Strong C, & Sangroya, D (2024). A meta‑analytic integration of the Theory of Planned Behaviour and the Value‑Belief‑Norm model to predict green consumption, European Journal of Marketing, 58 (4), 1141-1174. (Journal Ranking: ABDC‑A*).
    • Ashaduzzaman, M., Jebarajakirthy, C., Das, M., & Shankar, A. (2021). Acculturation and apparel store loyalty among immigrants in Western countries. Journal of Marketing Management, 37(5‑6), 488‑519. (Journal Ranking: ABDC‑A).
    • Maseeh, Haroon Iqbal; Jebarajakirthy, Charles; Pentecost, Robin; Arli, Denni; Weaven, Scott; & Ashaduzzaman, M. (2021). Privacy concerns in e‐commerce: A multilevel meta‑analysis. Psychology & Marketing, 21, 1779‑1798. (Journal Ranking: ABDC‑A).
    • Maseeh, Haroon Iqbal; Jebarajakirthy, Charles; Pentecost, Robin; Ashaduzzaman, M; Arli, Denni; & Weaven, Scott (2021). A meta‑analytic review of mobile advertising research. Journal of Business Research, 136, 33‑51. (Journal Ranking: ABDC‑A).
    • Shankar, A., Jebarajakirthy, C., & Ashaduzzaman, M. (2020). How do electronic word‑of‑mouth practices contribute to mobile banking adoption? Journal of Retailing and Consumer Services, 52, 101920. (Journal Ranking: ABDC‑A). [Cited by 284]
    • Ashaduzzaman, M., & Mahbub, F. (2016). Understanding the role of packaging elements on buying detergent powder in Dhaka city: A study on Bangladesh. Asian Journal of Business Research, 6(1), 2016.
    • Ashaduzzaman, M., Hoque, I., & Mahbub, F. (2018). Factors influencing bike purchase decisions: a study of consumers in Bangladesh. South Asian Journal of Management, 25(1), 1-21.
    • Ashaduzzaman, M., & Halim, K. S. (2013). Factors Affecting Cosmetic Products Buying Behaviour: A Bangladesh Case. International Journal of Consumer Research, 2(1) 30-42.
    • Ashaduzzaman, M., Ahmed, S. M., & Khan, M. M. (2012). Consumer choice behavior towards mobile phone Operators in Bangladesh. Journal of Arts, Science & Commerce, 4(2), 30-39.
    • Ashaduzzaman, M., Khan, M. M., & Farhana, S. (2012). User Satisfaction Review of Private Commercial Banks in Bangladesh. South Asian Journal of Commerce & Management, 3(2), 45-62.
    • Ashaduzzaman, M. (2011). Impact Study of Environmental Factors on Sales Productivity in IDS Bangladesh. Eastern University Journal, 3(2), 15-23.
    • Ashaduzzaman, M. (2011). Study of Satisfaction in Mobile Operators of GrameenPhone Network. Eastern University Journal, 3(1), 25-35.
    • Ashaduzzaman, M., & Asif-Ur-Rahman, S. M. (2011). Impact of television advertisements on buying pattern of women in Dhaka City. European Journal of Business and Management, 3(3), 16-27.

  • Conference papers

    Rasul, T, Ashaduzzaman, M and Jebarajakirthy, C 2018, ‘How do Muslim Consumers Arrive at Halal Purchase Decisions in Online Food Consumption Context?’, Proceedings of the 20th Australia and New Zealand Marketing Academy Conference (ANZMAC), 3rd – 5th December 2018, Adelaide, Australia.

  • Curated exhibitions

    • Attended the poster competition organised by Griffith Research School at 2021. My topic was "Consumption values and Customer Engagement in Peer to Peer Accommodation".
    • Attended the 3 Minute Research Competition organised by the Griffith Research School at 2022.

  • Community engagement

    • President, 2019-2020, Griffith University Bangladesh Student, Gold Coast, Queensland, Australia.

  • Awards

    • Australian Government’s RTP Scholarship (Common-Wealth Scholarship)
    • Griffith University Postgraduate Research Scholarship
    • Academic Excellent Award (Distinction), Griffith University
    • Merit Scholarship Award, MBA, University of Dhaka
    • Dean’s Award, BBA, University of Dhaka
    • Intermediate Scholarship Award, Ministry of Education, Bangladesh