Dr Umme Hani

PhD (UOW), MBus (UWS)
Lecturer in Marketing

Email: umme.hani@nd.edu.au

  • Biography

    Umme Hani is a Lecturer in Marketing at the School of Law & Business, University of Notre Dame, Australia. She completed her PhD from the University of Wollongong, Australia. Her thesis received the examiner's commendation for an outstanding thesis. She is a recipient of the prestigious Australian Government Research Training Program (AGRTP) scholarship for her Ph.D. She completed her Master's from the Sydney Graduate School of Management (SGSM) at the Western Sydney University, Australia. She has published in ABDC A* and A ranked journals, including California Management Review, Journal of Product Innovation Management, Industrial Marketing Management, Journal of Business Research, International Journal of Information Management, Journal of Marketing Management, Journal of Strategic Marketing, Behaviour and Information Technology, Technological Forecasting and Social Change. Her research has been featured in Time Magazine in 2024. View Linkedin Profile.

  • Teaching Areas

    Principles of Marketing, Consumer Behaviour, Integrated Marketing Communications, Strategic Marketing, International Marketing.

  • Research Expertise and Supervision

    My research interest lies in relationship marketing, technology marketing, social entrepreneurship and climate actions. My research addresses SDG 1 (poverty alleviation), SDG 5 (gender equality), SDG 9 (industry, innovation & infrastructure) and (SDG 13) (climate action).

  • Journal Articles and Proceedings

    • Hani, U., Cooper, C., Akter, S. & Wickramasinghe, A. (2024). Empowering Women Entrepreneurs in Ultra-Poor Marketplaces | California Management Review.
    • Akter, S., Babu, M.M., Hani, U., Sultana, S., Bandara, R. and Grant, D., 2024. Unleashing the power of artificial intelligence for climate action in industrial markets. Industrial Marketing Management, 117, pp.92-113.
    • Akter, S., Hossain, M.A., Hani, U., Vrontis, D., Thrassou, A. and Arslan, A., 2023. Addressing the grand challenges of poverty with data‐driven creative service offerings. Journal of Product Innovation Management. 1–31.
    • Hani, U., Akter, S., Wickramasinghe, A., Kattiyapornpong, U. and Mariani, M., 2022. Revisiting business relationship quality in subsistence marketplaces. Industrial Marketing Management, 106, pp.197-218.
    • Akter, S., Hani, U., Dwivedi, Y.K. and Sharma, A., 2022. The future of marketing analytics in the sharing economy. Industrial Marketing Management, 104, pp.85-100.
    • Akter, S., Bandara, R., Hani, U., Wamba, S.F., Foropon, C. and Papadopoulos, T., 2019. Analytics-based decision-making for service systems: A qualitative study and agenda for future research. International Journal of Information Management, 48, pp.85-95.
    • Hani, U., Akter, S., Wickramasinghe, A. and Kattiyapornpong, U., 2021. How does relationship quality sustain the rich world’s poorest businesses? Journal of Business Research, 133, pp.297-308.
    • Hani, U., Wickramasinghe, A. and Kattiyapornpong, U., 2021. Reviving social banking using relationship quality dynamics in a developing country. Journal of Strategic Marketing, 29(7), pp.574-597.
    • Hani, U., Wickramasinghe, A., Kattiyapornpong, U. and Sajib, S., 2022. The future of data-driven relationship innovation in the microfinance industry. Annals of Operations Research, pp.1-27.
    • Akter, S., Babu, M.M., Hossain, M.A. and Hani, U., 2022. Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare. Journal of Business Research, 140, pp.95-106.
    • Akter, S., Mohiuddin Babu, M., Hossain, M.A. and Hani, U., 2021. How does value co-creation transform quality of life at the bottom of the pyramid? Journal of Marketing Management, 37(9-10), pp.962-992.
    • Akter, S., Gunasekaran, A., Wamba, S.F., Babu, M.M. and Hani, U., 2020. Reshaping competitive advantages with analytics capabilities in service systems. Technological Forecasting and Social Change, 159, p.120180.
    • Akter, S., Motamarri, S., Hani, U., Shams, R., Fernando, M., Babu, M.M. and Shen, K.N., 2020. Building dynamic service analytics capabilities for the digital marketplace. Journal of Business Research, 118, pp.177-188.

  • In the media

    • My research has been featured in TIME Magazine, Grist (USA), Asia Financial and Inside Retail Australia.
    • How AI Could Transform Fast Fashion for the Better—and Worse (TIME, September 20, 2024)
    • Can AI help shrink fast fashion’s carbon footprint? New research is promising (Inside Retail Australia, May 23, 2024)
    • Shein is officially the biggest polluter in fast fashion. AI is making things worse (Grist, September 10, 2024)
    • Shein’s AI-Boosted Fast-Fashion Model Increases Emissions (Asia Financial, September 13, 2024)

  • Awards

    • 2018 Awarded the Australian Government Research Training Program (AGRTP) scholarship.
    • 2022 Awarded the Best Paper Award for the research paper titled "How does relationship quality sustain the rich world's poorest businesses?" published in the Journal of Business Research.
    • 2023 Highly Commended PhD Research Award by UOW