Bachelor of Arts (Major: Advertising)
School of Arts & Sciences, Sydney Campus
Advertising requires a unique combination of business acumen, marketing nous and enormous creativity and this program strives to impart all of those skills. As a student you will learn about topics such as consumer behaviour, integrated marketing and media planning, as well as develop your production and design knowledge.
Why study this degree?
Apart from being one of Australia’s most competitive industries, advertising is also one of the most rapidly changing – presenting plenty of challenges as well as opportunities for practitioners. This well-structured program covers traditional advertising skills such as design and consumer behaviour alongside a thorough introduction to the new digital and social media platforms.
Core courses over the three-year program include Media and Society, Consumer Behaviour, Advertising and Promotions, Media Planning, Creative Advertising and Advertising Design. You will also choose 12 electives, allowing you to take a Minor or double Major in another discipline such as Applied Psychology, Sociology, Marketing or Public Relations.
On graduation, you will be fully equipped to work in a variety of roles such as copy writing, media buying, brand management and creative direction.
Students must complete 200 units of credit, as follows:
Students complete these EIGHT courses:
- BUSN1220 Principles of Marketing
- BUSN2050 Integrated Marketing Communications
- BUSN2520 Consumer Behaviour
- BUSN3440 Media Planning and Buying
- COMM1060 Media and Society
- COMM2010 Production: Creative Advertising
- COMM3430 Advertising Design: Professional Brief
- COMM3510 Advertising and Society
Full details of the program requirements are contained in the Program Regulations.
Please note: The availability of these courses and teaching staff is indicative only and may be subject to change.
You will have the opportunity to complete part of your degree at one of our partner institutions
through our exchange program. Get in touch with the Study Abroad Office to find out more about
studying in Asia, Europe and North America.
You will learn from academics who are industry leaders and, through our practicum placements and internship programs, you will gain real professional experience and make valuable contacts with potential employers.
Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy minimum requirements outlined at admission requirements. These include those relating to age and English Language Proficiency. We also consider your application more broadly – your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program.
Applicants with recent Secondary Education
- HSC Performance Band Results with a Band 4 in English, a minimum average of Bands 4s and an overall minimum average HSC mark of 70% in HSC Category A Courses (or Interstate equivalent). Applicants must be eligible for an ATAR or OP; or
- Minimum International Baccalaureate (IB) score of 24.
Applicants with Higher Education Study
- Other University Studies completed at undergraduate level or higher. A minimum number of 2 successfully completed subjects; or
- Successful completion of the Notre Dame Tertiary Pathway Program or of another Enabling Program at a level deemed sufficient by the University.
Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for Advanced Standing.
Applicants with Vocational Education and Training (VET) study
- Completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO)
Applicants with Work and Life Experience
Applicants with relevant work and life experience who left secondary education more than two years ago and have not undertaken VET or higher education study since then may seek admission on the basis of:
- Their experience. ‘Experience’ could include a combination of factors sufficient to demonstrate readiness for higher education such as Mature Age entry, relevant professional experience, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study. Evidence must be provided as to the type and duration or employment (minimum of two years) in a relevant industry. The Special Tertiary Admissions Test (STAT) may be required.
- STAT – Scores of 150 in the Multiple Choice and Written English sections are required.
- Higher School Certificate (HSC) (or equivalent) results if these have been completed within the last 5 years.
This Program has the following loan scheme(s) available for eligible students:
The FEE-HELP loan scheme assists eligible fee-paying students with the payment of all, or part, of their tuition fees, not including additional study costs such as accommodation or textbooks. Your FEE-HELP debt will be indexed each year in line with the Consumer Price Index.
The following careers are open to graduates of this program:
- Account management
- Brand management
- Creative direction
- Media buying
- Promotions and communications