Bachelor of Arts (Second Major: Public Relations)
School of Arts & Sciences, Sydney Campus
Public relations professionals play a key role in the modern business world but their skills are also valued by government departments and the not-for-profit sector. A Bachelor of Arts with a major in Public Relations will teach you a range of useful skills, including corporate communications, event handling, crisis management and e-public relations -- all essential for good reputational management.
Why study this degree?
Public relations is now an essential part of business life and its practitioners are expected to communicate with a wide range of people, including employees, the media, consumers and external stakeholders. Apart from high-quality written and oral communication, PR professionals need to be adept at event management, marketing, social media and crisis management.
Our major in Public Relations is designed for those who would like to pursue a career in the demanding world of corporate communications or an allied field such as event management, media relations or speechwriting. Available as a second Major as part of your Bachelor of Arts degree, you will explore topics such as business research, public relations writing, issues and crisis management, event management and electronic public relations.
While many graduates will find employment in the private sector, the skills you attain during this program are also in high demand by government, politicians and the non-for-profit sector.
- CORE1001 Logos I
- CORE1002 Logos II
- CORE1003 Logos III
- ARTS1000 Academic Writing, Communication and Research
- BUSN1220 Principles of Marketing
- BUSN2030 Business Research Methods
- BUSN2580 Introduction to Public Relations
- Public Relations Writing
- BUSN2000 Events Management
- BUSN3350 Issues and Crisis Management
- BUSN3370 Corporate Public Relations
- BUSN3180 E-Public Relations
Plus an additional eight subjects for a primary Arts major* plus four electives (undertaken during Years One, Two and/or Three).
*The Public Relations major may only be undertaken as a second major (i.e. an Arts Major must be selected as the first Major).
Full details of the program requirements are contained in the Program Regulations.
Please note: The availability of these courses is indicative only and may be subject to change.
Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy minimum requirements outlined at admission requirements. These include those relating to age and English Language Proficiency. We also consider your application more broadly – your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program.
Applicants with recent Secondary Education
- HSC Performance Band Results with a Band 4 in English, a minimum average of Bands 4s and an overall minimum average HSC mark of 70% in HSC Category A Courses (or Interstate equivalent). Applicants must be eligible for an ATAR or OP; or
- Minimum International Baccalaureate (IB) score of 24.
Applicants with Higher Education Study
- Other University Studies completed at undergraduate level or higher. A minimum number of 2 successfully completed subjects; or
- Successful completion of the Notre Dame Tertiary Pathway Program or of another Enabling Program at a level deemed sufficient by the University.
Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for Advanced Standing.
Applicants with Vocational Education and Training (VET) study
- Completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO)
Applicants with Work and Life Experience
Applicants with relevant work and life experience who left secondary education more than two years ago and have not undertaken VET or higher education study since then may seek admission on the basis of:
- Their experience. ‘Experience’ could include a combination of factors sufficient to demonstrate readiness for higher education such as Mature Age entry, relevant professional experience, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study. Evidence must be provided as to the type and duration or employment (minimum of two years) in a relevant industry. The Special Tertiary Admissions Test (STAT) may be required.
- STAT – Scores of 150 in the Multiple Choice and Written English sections are required.
- Higher School Certificate (HSC) (or equivalent) results if these have been completed within the last 5 years.
This Program has the following loan scheme(s) available for eligible students:
The FEE-HELP loan scheme assists eligible fee-paying students with the payment of all, or part, of their tuition fees, not including additional study costs such as accommodation or textbooks. Your FEE-HELP debt will be indexed each year in line with the Consumer Price Index.