Bachelor of Commerce (Major: Marketing)
School of Business, Sydney Campus
Often considered the heart of any business, marketing is the way in which companies and organisations communicate with the customer base. But as consumers become more discerning and traditional methods of marketing are supplanted by digital-based systems, marketers need to keep ahead of the game. This Marketing Major will provide you with the practical and analytical skills you need to prosper in any business environment.
Why study this degree?
Like all our programs at the School of Business, this Marketing Major is designed to produce work-
ready graduates. To achieve that goal, you will receive individually-focused tuition, participate in
team-based learning and contribute to real-world case studies. The program includes a broad range
of business courses, plus specific marketing skills, such as advertising and promotion, e-marketing,
business research methods, consumer behaviour and international marketing.
Graduates from this program often find work government, corporate, and institutional sectors.
Moreover, upon the completion of your degree, you will be eligible to join the Australian Marketing
Institute (AMI). This means that even when you finish the program, you will still have access to
cutting-edge theories of marketing, as well as series of training programs and events.
- Logos I
- Logos II
- Logos III
- Accounting for Business
- Business Communication
- Business Information Technology
- Business Law
- Principles of Management
- Principles of Marketing
- Quantitative Methods for Business
Years Two and Three
- Advertising and Promotion
- Business Research Methods
- Consumer Behaviour
- Strategic Marketing
- Services Marketing
- International Marketing
- Business Internship
Plus one additional marketing elective to be selected from:
- Business to Business
- Innovation and Entrepreneurship
Plus four general electives to be chosen by yourself and undertaken across Years Two and/or Three.
Full details of the program requirements are contained in the Program Regulations.
You will have the opportunity to complete part of your degree at one of our partner institutions
through our exchange program. Get in touch with the Study Abroad Office to find out more about
studying in Asia, Europe and North America.
You will learn from academics who are industry leaders and, through our practicum placements and
internship programs, you will gain real professional experience and make valuable contacts with
Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy minimum requirements outlined at admission requirements. These include those relating to age and English Language Proficiency. We also consider your application more broadly – your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program.
Applicants with recent Secondary Education:
- HSC Performance Band Results with a Band 4 in English and a minimum average of Band 4s in HSC Category A Courses (or interstate equivalent). Applicants must be eligible for an ATAR or OP.
- Minimum International Baccalaureate (IB) score of 25.
Applicants with Higher Education Study
- Other university studies completed at undergraduate level or higher. Programs in Arts & Sciences and Business require a minimum of 2 successfully completed subjects. Programs in Education, Nursing, and Philosophy & Theology require a minimum of 4 successfully completed subjects; or
- Successful completion of the Notre Dame Tertiary Pathway Program or of another Enabling Program at a level deemed sufficient by the University.
Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for Advanced Standing.
Applicants with Vocational Education and Training (VET) study
- Completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO).
Applicants to the School of Education require a completed AQF Diploma or higher in a relevant discipline.
Applicants with Work and Life Experience
Applicants with relevant work and life experience who left secondary education more than two years ago and have not undertaken VET or higher education study since then may seek admission on the basis of:
- Their experience. ‘Experience’ could include a combination of factors sufficient to demonstrate readiness for higher education such as Mature Age entry, relevant professional experience, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study. Evidence must be provided as to the type and duration or employment (minimum of two years) in a relevant industry. The Special Tertiary Admissions Test (STAT) may be required.
- STAT – Scores of 150 in the Multiple Choice and Written English sections are required.
- Higher School Certificate (HSC) (or equivalent) results if these have been completed within the last 5 years.
This Program has the following loan scheme(s) available for eligible students:
The FEE-HELP loan scheme assists eligible fee-paying students with the payment of all, or part, of their tuition fees, not including additional study costs such as accommodation or textbooks. Your FEE-HELP debt will be indexed each year in line with the Consumer Price Index.
The following careers are open to graduates of this program:
- Marketing and management
- Advertising and promotions
- Consumer research