Bachelor of Marketing & Public Relations / Bachelor of Communications & Media

School of Law & Business

Communicating with clients and stakeholders through marketing and public relations campaigns requires clarity, currency and knowledge of companies and organisations. This is particularly the case in a constantly changing landscape where consumers are becoming more discerning and demanding and do not hesitate to publicly articulate their opinions and experiences through social media. With traditional methods of marketing becoming less effective, the rise of digital formats has opened new and exciting methods of corporate communication. This double degree equips you with the practical and analytical skills to proactively engage with all stakeholders and promote any business.

• Why study this degree?

  If you are interested in analysing effective marketing strategies and have the ambition to be an expert in the field of communications, this double degree will suit you perfectly.

  Throughout this 4.1 fyear degree, you will cover various subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, Media and Society, Media Ethics and Law, and more.

  The degree's Marketing and Public Relations component provides you with a holistic and comprehensive skill set, making you especially valuable to employers. The Bachelor of Communications & Media lets you explore the principles and techniques of communications and media by examining and creating print, non-print, and multimedia texts using traditional, new, and emerging media technologies.

  You can tailor the program to your particular interest by majoring in Journalism, Film and Screen Production, Photomedia (Fremantle) or Advertising (Sydney).

  Combining these two degrees will bring together your creative and inquiring mind with marketing expertise and practical skills to help you succeed in many fields of employment or entrepreneurship.

  As part of this double degree, you will undertake 150 hours of practical workplace experience as part of the Business Internship course, which will provide valuable on-the-job experience, interaction with professional practitioners and a network of contacts.

• Program summary

  Courses	Units of Credit
  Core Curriculum courses	75
  Business Foundation courses	200
  Marketing and Public Relations courses	225
  Business Internship course	25
  Communications and Media Major courses	200
  Communications and Media compulsory courses	50
  Communications and Media Elective courses	50
  Total units of credit in the double degree	825

  Core Curriculum

  • CORE I: Foundations of Wisdom
  • CORE II: Elective
    • Electives in philosophy and\or theology
    • Professional embedded electives that integrate studies in a profession with philosophy and\or theology
    • An option to undertake a pilgrimage embedded in the study of the philosophy and theology of pilgrimage, e.g., World Youth Day
    • An option to undertake a course that integrates philosophy & theology with community service and charity work
    • An option to undertake an elective in philosophy, theology, and the liberal arts contained within an international experience

  Full details of the program requirements are contained in the Program Requirements for details.

  See the Bachelor of Communications and Media Program Requirements for details of Communications and Media Majors and courses.

  More information regarding courses can be found at the School of Business Fremantle Sydney and School of Arts and Sciences Fremantle Sydney course description pages.

  Please note: the availability of these courses is indicative only and may be subject to change.

• Entry requirements

  Entry requirements WA

  Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy the Minimum University Admission Requirements outlined. These include those relating to minimum age and English Language Proficiency. We also consider your application more broadly – your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program. See Individual Factors for further details regarding this.

  Applicants with recent Secondary Education

  • Indicative ATAR/Selection Rank* of 70

  OR

  • International Baccalaureate (IB) score of 25

  *Selection Ranks include ATAR plus Adjustment Factors.

  Applicants with Higher Education

  • Successful completion of 4 subjects at an undergraduate level or higher*

  OR

  • Successful completion of the Notre Dame Tertiary Pathway Program (TPP), or a tertiary preparation program from another institution that is deemed to be of a similar academic rigour to the Notre Dame TPP

  * Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).

  Applicants with Vocational Education and Training (VET) study

  • Successful completion of AQF Certificate IV or higher from an accredited provider such as TAFE or a Registered Training Organisation (RTO)

  Applicants with Work and Life Experience

  Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since may be considered for direct entry. This includes applicants who have completed Steiner, Montessori or home school curriculums. To qualify, applicants must be 20 years of age as at 1 March in the year of intake and meet one or more of the following:

  • Applicants who have completed at least two years of relevant work experience may be considered for direct entry. Applicants must provide evidence of their work experience, including duties undertaken and years of experience, and they must demonstrate that they have the academic capability to undertake undergraduate studies. The Special Tertiary Admissions Test (STAT) may be required*.

  OR

  • Completion of STAT with scores of at least 135 in the Multiple Choice section and 140 in the Written English section*.

  OR

  • Completion of two Year 12 WACE, HSC or equivalent exams, with a result equivalent to the Indicative ATAR/Selection Rank listed under Secondary Education section above.

  *STAT results must have been obtained within the last three calendar years in order to be considered (e.g. for 2024 admission, STAT results obtained in 2023, 2022 or 2021 can be considered).

  Entry requirements NSW

  Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy the Minimum University Admission Requirements outlined. These include those relating to minimum age and English Language Proficiency. We also consider your application more broadly – your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program. See Individual Factors for further details regarding this.

  Applicants with recent Secondary Education

  • Prescribed ATAR/Selection Rank*

  OR

  • Equivalent International Baccalaureate (IB) score

  *Selection Ranks include ATAR plus Adjustment Factors.

  Applicants with Higher Education

  • Successful completion of 2 subjects at an undergraduate level or higher*

  OR

  • Successful completion of the Notre Dame Tertiary Pathway Program (TPP), or a tertiary preparation program from another institution that is deemed to be of a similar academic rigour to the Notre Dame TPP

  *Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).

  Applicants with Vocational Education and Training (VET) study

  • Successful completion of AQF Certificate IV or higher from an accredited provider such as TAFE or a Registered Training Organisation (RTO)

  Applicants with Work and Life Experience

  Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since may be considered for direct entry. This includes applicants who have completed Steiner, Montessori or home school curriculums. To qualify, applicants must be 20 years of age as at 1 March in the year of intake and meet one or more of the following:

  • Applicants who have completed at least two years of relevant work experience may be considered for direct entry. Applicants must provide evidence of their work experience, including duties undertaken and years of experience, and they must demonstrate that they have the academic capability to undertake undergraduate studies. The Special Tertiary Admissions Test (STAT) may be required*.

  OR

  • Completion of STAT with scores of at least 150 in the Multiple Choice section and 150 in the Written English section*.

  OR

  • Completion of two Year 12 WACE, HSC or equivalent exams, with a result equivalent to the Indicative ATAR/Selection Rank listed under Secondary Education section above.

  *STAT results must have been obtained within the last three calendar years in order to be considered (e.g. for 2024 admission, STAT results obtained in 2023, 2022 or 2021 can be considered).

• Learning outcomes

  Upon successful completion of the Bachelor of Marketing and Public Relations graduates will be able to:

  1. Apply marketing and public relations theories and practice for products and/or services
  2. Create and deploy effective marketing plans and/or public relations campaigns
  3. Create and execute marketing and public relations plans and programmes in national and international scenarios
  4. Effectively analyse and manage ethical matters in a professional manner
  5. Employ critical reflection to encourage on-going learning to maintain and improve professional knowledge and skills
  6. Think critically, reason and use judgment in preparation of their professional practice; and
  7. Use evidence-based research in the preparation of professional analysis and advice.

  Upon successful completion of the Bachelor of Communications and Media graduates will be able to:

  1. Analyse the cultural, political, ethical and aesthetic contexts of media production including relevant international and intercultural perspectives
  2. Evaluate practical and theoretical knowledge with depth in the underlying principles and concepts in one or more communications and media discipline areas
  3. Apply analytical, creative and practical skills in one or more media and communications industry contexts
  4. Integrate theory and practice in media and communication projects
  5. Communicate arguments and/or ideas in a range of forms
  6. Create innovative and practical solutions to communications problems, independently and, where appropriate, in collaboration with others; and
  7. Exemplify the creative and practical skills, and the ethical, legal and professional standards relevant to their chosen discipline area in the creation of media.

• Practical component

  You are required to complete BUSN3900 Business Internship that includes a minimum of 150 hours of practicum.

• Career opportunities

  Graduates of this program can follow diverse career paths in the private and public sectors; career opportunities range from advertising executive, social media manager, media manager, events manager, fundraiser, tourism manager, public relations executive, communications manager, journalist, filmmaker/director/producer, photographer, a communications consultant.

• Real-world experience

  You will learn from academics who are industry leaders and, through our practicum placements and internship programs, you will gain real professional experience and make valuable contacts with potential employers.

• Opportunities and experiences

  At the University of Notre Dame, we believe that gaining a global perspective is an important part of your university education. We offer various opportunities for students to study abroad and become active global citizens. These opportunities include exchange programs, professional placements, study tours, and volunteer opportunities. Visit Opportunities and experiences to find out more.

• Scholarships

  Scholarships provide financial support to students while they are completing their studies. There are various scholarships available to prospective and current students, across all study levels and campuses.

  These can be funded by Notre Dame, industry, individuals and non-profit organisations, to provide financial assistance to students to support costs associated with study. This could include buying food, paying rent, transport, and household bills, raising children as single parents, being a single-income household, becoming unemployed or caring for a sick loved one.

  Please visit the Scholarships Finder to see which scholarships are available to Undergraduate students.

• Fees and costs

  This Program has the following loan scheme(s) available for eligible students:

  Commonwealth Supported Place (CSP)
  A Commonwealth Supported Place (CSP) is a place at a university where the Australian Government pays part of your fees. This part is a subsidy, not a loan, and you don’t have to pay it back. However, this subsidy does not cover the entire cost of your study. Students must pay the rest, which is called the ‘student contribution amount’.

  In a Commonwealth Supported Place, your fees are subsidised by the Australian Government. Your fees will be split into two portions:

  The Commonwealth contribution, which is the portion paid by the Australian Government.

  The student contribution, which is the portion you pay. You may choose to pay upfront or defer your student contribution with a HECS-HELP Loan. The HECS-HELP loan scheme assists eligible students with the payment of all, or part, of their tuition fees, not including additional study costs such as accommodation or textbooks. Your HECS-HELP debt will be indexed each year in line with the Consumer Price Index.

  Eligible students will be offered a CSP – you do not need to apply.

  International Full-Fee Paying
  Tuition costs depend on an international student’s study load and discipline. Fees are payable each semester at least four weeks prior to the commencement of your program.

  For indicative fees and information on how to pay, including Government loan schemes and our online calculator, visit our Fees, costs and scholarships page.

• Student profile data

  ATAR and selection rank profile

  The University of Notre Dame Australia offers clear and transparent information regarding ATAR and selection rank for domestic students beginning in Semester 1. This data includes the highest, median and lowest ranks required for admission to assist you in making informed study decisions.

  Explore our detailed overview of ATAR offers and student profiles to find the ideal degree that matches your interests and aspirations.

  View our ATAR and selection rank profile data.

• More information

  Considering your uni options?
  Our advisors provide support while choosing a program of study and completing our application process.

  If you need advice about studying at Notre Dame, the Prospective Students Office can help. Book a 1-on-1 advice session with a career advisor or call us on 1800 878 916.

  Fremantle and Broome
  Email: future@nd.edu.au
  Address: 23 High St, Fremantle, WA 6160

  Sydney and Melbourne
  Email: sydney@nd.edu.au
  Address: 128-140 Broadway, Chippendale, NSW 2008

  International students
  If you need advice about studying at Notre Dame, fill out our Make an Enquiry form, and you can book a session with one of our friendly International Student Advisors.

  Fremantle and Broome International Office
  Phone: +61 8 9433 0873
  Address: 19 Mouat St, Fremantle, WA 6160
  Postal address: PO Box 1225, Fremantle WA 6959

  Sydney and Melbourne International Office
  Phone: +61 2 8204 4229
  Address: 140 Broadway, Chippendale, NSW 2008
  Postal address: PO Box 944, Broadway NSW 2007